THE MADAM

Step into the smoke-filled alleys of Heightsburg, where power struggles and moral dilemmas collide in this captivating series. Follow Ashley, a resilient young woman determined to reclaim her life after a tragic past. When faced with a formidable figure in the city’s criminal underworld, Ashley must navigate treacherous waters to protect those she loves.

With heart-pounding suspense and intricate character dynamics, The Madam explores the complexities of loyalty, betrayal, and redemption. As Ashley confronts her demons and forms unlikely alliances, viewers are drawn into a world where every choice carries weight and every action has unforeseen consequences.

Genre: Neo-noir, Crime, Drama     |     Run time: 18 minutes

The show features a non-linear narrative structure. It intricately weaves together flashbacks, flash-forwards, and multiple timelines progressing within each episode to craft a gripping tale; the story of Ashley.

PREVIEW

Opening sequence

PREVIEW

Opening sequence

RECEPTION

93% of our test audience rated the concept 7 or higher

Top comments:

  • "A really well made pilot with an original, exciting storyline. More please!"

  • "I really liked this and think it's really well done. Really good production value and really great photography. Can't wait to see what happens next!"

  • "I think this has real promise, I was entertained and engaged for the 20 minute runtime and appreciated numerous elements of the production"

  • "Visually excellent. The merge transitions and innovative camera use were very engaging."

  • "The cinematography and set design are better than something I started watching on Amazon this evening! Really great costumes, makeup and stunts (the boot heel+keys at around 1:04 was BRILLIANT!!)"

  • "I think Sadie Lloyd Jones is a really strong lead actor, she has a good amount of charisma and felt very believable in this role."

  • "I think the cinematography and the art direction were very strong and clearly indicated what this world would look and feel like with a bigger budget. I was a big fan of the moments where the camera was attached to objects"

  • "It's a lovely first crack at a Pilot, the opening scene was engaging and we were immersed in the world straight away. The sound was great and the lighting was awesome. Visually it was very engaging."

  • "The lead actress was brilliant, loved the concept and felt the production was slick and well edited. It had great impact and was very watchable. Really well put together. Definitely wanted to watch more."

  • "Well done to everyone - want to see the rest of the series please. Watchable characters and well conceived, written and edited."

  • "I was really struck by the stylised world you've created. It's exactly the sort of confident world-building we don't see often enough. The live-action graphic-novel feel really kept me watching, and it's clear there's real craft behind the vision."

  • "The beginning sucked me in and grabbed my attention and didn’t let go! The strongest parts are the FMC’s narration of her thoughts and memories, her facial expressions, the swoosh of movement with the heel grabbing the key to unlock the cuffs, and when she lowers the gun towards the end of the first chapter, the introduction of her sexy popular best friend who quintessentially pushes her out of her comfort zone, the eye conversation between dad and daughter about her prom date, and of course accidentally shooting Liam. Also loved all the the dramatic audio bits and effects…and the BABYYY! Ahhh!"

  • "I want to see the second episode. It was a familiar storyline with enough differences to snag my attention. Loved the wardrobe, camera work, lighting, effects! I don’t know how large the budget is but this is top notch. If it was on Netflix I would watch it."

  • "It seemed to me to be like a Sin City similar feel. I'm interested to see a bit more it flows like this one did!"

  • "I would like to see this on a streaming service"

  • "It was a great show overall and want to see more after the cliffhanger that we left on. "

  • "Visually fantastic - the opening scene really grabs attention and the gun scene where she makes the confrontation and accidentally pulls the trigger. "

  • "The whole thing was great! I was very captivated the entire time and can’t wait to see what happens next "

  • "The intro is an amazing hook. Ashley’s speech towards the end about long term instead of short term growth was solid. The ending is also quite strong and interesting"

Category scores:

Question Average score
How much did you enjoy the pilot overall? 8.1
How did you like the concept itself? 8.5
How engaged did you feel while watching? 8.3
How likely would you be to watch the next episode? 8.6
How easy was the story to follow? 8.0
How original did the show feel to you? 8.0
How well did the episode set up the world or premise? 8.3
How natural did the dialogue feel? 7.4
How fitting was the music/sound for the tone? 8.5
How visually appealing was the pilot? 8.6

MEET THE CAST

Get to know the incredible talent behind the show. Each cast member brings a unique energy, depth, and presence to the screen — together, they help bring this world to life.

Cast

Ashley

Played by Sadie Lloyd Jones

"A diamond forged in fire". Ashley is a woman of striking resilience, shaped by both privilege and pain. Raised in a conservative home and gifted with intelligence and promise, her path takes a sharp turn into a world that tests her spirit at every turn. Beneath a composed exterior lies a relentless drive — not just to survive, but to prove her strength to herself and the world. Tough, cunning, and unshakably driven, Ashley evolves into a fierce protector and a natural leader. Her character is a study in transformation — from vulnerability to power, from survival to dominance.
Cast

Liam

Played by Toby Redpath

Ashley’s high school sweetheart — a quiet soul shaped by early abandonment and emotional distance. With a tough exterior and a deep but conflicted heart, he begins with genuine love and care for Ashley. Life’s pressures and a strained sense of duty slowly harden him, pulling him into morally grey territory. Protective yet flawed, Liam’s journey reflects a man caught between good intentions and the compromises survival demands.
Cast

Tony

Played by Will O'Donnell

A mid-level crime boss who operates with cold precision and calculated distance — even toward his own family. Sharp and watchful, he rarely offers help without strings attached and trusts few, least of all Ashley. His instincts keep him wary, preferring control over connection. But when his world is upended, that restraint gives way to something far more personal — revealing the dangerous intensity behind his otherwise detached façade.
Cast

Remy

Played by Simi Egbejumi-David

A steady, grounding presence in Ashley’s world — a man shaped by a turbulent past and refined through discipline and purpose. Having found strength in martial arts after a violent youth, he now channels that focus into others. As Ashley’s mentor and closest ally, he’s more than a trainer — he’s her anchor, offering strength, clarity, and unwavering loyalty. Quietly resilient and deeply loyal, Remy’s bond with Ashley is built on trust, transformation, and quiet understanding.
Cast

Marcus

Played by Will Austin

A loyal enforcer with a quiet, grounded presence. Starting out as a bouncer, he quickly became a trusted figure in Ashley’s world — first as her pimp, then as her right hand. He’s not driven by ambition or ego, but by duty. Steady, reliable, and without pretence, Marcus follows orders without question, earning his place through sheer loyalty and unwavering commitment. In a world full of shifting motives, Marcus is the rare constant.
Cast

Daisy

Played by Natasha Fenn

Ashley’s closest friend from high school — bold, idealistic, and driven by a deep need to reshape the world around her. Coming from a modest background she keeps hidden, Daisy is fiercely committed to a progressive lifestyle she sees as the path to freedom. Her desire to "liberate" Ashley from her conservative roots stems from a quiet saviour complex, born of both care and control. Complicated and well-intentioned, Daisy’s bond with Ashley is fueled by a need for connection — even if it means crossing lines to find it.
Cast

Tracey

Played by Tamaira Hesson

Tracey is sharp, driven, and steadily climbing the ranks within Tony’s network. Her ambition is unmistakable — matched only by her ability to stay calm under pressure. But behind her composed demeanor lies a deeper agenda. She’s more than just another player in the game, and while her rise may seem straightforward, there are hints of a past and purpose she keeps carefully hidden. Tracey’s loyalty is hard to place — and that’s exactly how she wants it.
Cast

Wilson

Played by Alexander Garcia

Tony’s enforcer — quiet, loyal, and ruthlessly efficient. He’s not one for words or strategy, but when force is needed, he delivers without hesitation. Known for his unsettling obsession with knives, his methods are as brutal as they are precise. With a loyal crew and shady ties within the police, Wilson is more than just muscle — he’s a dangerous presence lurking in the shadows of Tony’s operation.
Cast

Jordan

Played by Andrew Troy

Tony’s chief strategist and head of security — calm, calculated, and always three steps ahead. Unlike the street-hardened figures around him, Jordan operates with precision and intellect, managing the operation from behind the scenes. He avoids the mess but pulls the strings, commanding respect through quiet authority. As the brains behind the muscle, Jordan brings a sharp, refined edge to Tony’s empire.
Cast

Henry

Played by Pierre Kiwitt

A man who thrives on control — calculating, predatory, and driven by power. He cloaks his intentions behind authority, using charm and intimidation as tools to manipulate those around him. When Ashley slips through his grasp, the slight cuts deep. His pursuit becomes personal, fueled not by justice, but by ego and vengeance. Cold and relentless, Henry is the kind of threat that hides in plain sight — and never forgets a score.
Cast

Sanjay

Played by Mohit Mathur

Daisy’s high school boyfriend — charming, easy-going, and effortlessly privileged. While he means well, there's a distance behind his smile. Emotionally guarded and often absorbed in his own world, he drifts through relationships without ever fully showing up. His polished exterior masks a quiet disconnect, making him both appealing and frustrating to those who get close.
Cast

Charlotte

Played by Georgie McGuigan

in stark contrast to Ashley, Charlotte is a prostitute with a very different life journey. Her origins trace back to a destitute and abusive family, leaving her uneducated and simple-minded, easy to exploit.

GALLERY

CONTACT

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